The new fashion collections that are making our hearts skip a beat

We’ve gathered our favourite fresh labels, designers and collaborations from around the globe in one place. Go on, get scrolling – it would be rude to keep your new-season look waiting.

Best dressed

Kitri’s London-based designers have hit the sweet spot with a collection of modern, affordable essentials with a cutting edge. Their floral green midi dress is perfection (just ask one of the 800 customers on the waiting list).

British brand Rixo are no strangers to hit dresses themselves. Their jersey wrap frocks have attracted a cult following thanks to an ultra-flattering fit and vintage inspired prints.

Bags of style

No, you’re not dreaming. These monogrammable, cool-girl covetable pouches, wallets and bags from Azurina were designed by two fashion industry insiders and they are totally affordable.

The Shirley Bag available now for Preorder

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We googled Staud to check out the bright boxy bucket bags our favourite style-setters are carrying but soon found ourselves lingering on the rest of the range: unabashedly glamorous and nautical themed holiday separates that wouldn’t look out of place on the set of The Talented Mr Ripley.

Going green

We first spotted a jaunty Zocalo tote swinging from the arm of fashion influencer Lucy Williams. Take a thrilling tour through their website for a bounty of cheerful bags with “summer” written all over them. Bonus: each bag is woven by hand by artisans in Mexico using recycled plastic.

H&M’s Conscious Exclusive collection launches on the 19th of April with floaty, elegant chiffon dresses, puff sleeve tops, and embroidered wide leg trousers – and they’re all made with sustainable methods and materials.

Does the world need another denim label? Why, yes it does, especially when it’s a right-on ethical brand from LA. Re/Done is a cool fashion gang that source vintage Levis and reconstruct them into achingly-cool limited edition cuts.


Two heads are better than one when it comes to the season’s most stellar footwear. Proof in point: glittery green, graphic monogram and ‘thunderbolt’ Converse sneakers – the love children of J W Anderson and our favourite sneaker brand.

Or check out the Ancient Greek sandals conjured up with the help of Louis Vuitton footwear designer Fabrizio Viti. Sassy straps and adorable daisy details will make us feel like we’re on holiday even when we’re just on the morning commute.

High street hits

We’re all waiting for the launch of Victoria Beckham’s Reebok capsule collection and the Moschino X H&M collaboration this autumn, but there are plenty wish-come-true star designers bringing style to the high street this summer.

Preen’s dreamy (but eye-wateringly expensive) aesthetic is deployed for the swirling, patchwork floral separates and dresses at Studio by Preen at Debenhams. The department store giant is also our go-to for fun and flirty pieces at H! by Henry Holland and the rock-chic glamour from Nine by Savannah Miller.

J W Anderson’s second outing with Uniqlo is bound for “future classic” status with its easy, lightweight collection inspired by English seaside holidays – cue Breton stripes, denim bucket hats and crisp cotton shirting.

And Holly Fulton’s girly, embellished capsule range for River Island is a party girl’s dream.

We’ve always been able to order killer denim, utility jackets and perfect tees online from Madewell (a cooler, more laidback version of J Crew) but now we can shop the brand IRL as it’s just moved into the newly-opened John Lewis at Westfield White City. Result!

special delivery / care of our hometown hero @aamberlu #everydaymadewell

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Drawing inspiration

Artists and illustrators are also getting tapped for the coolest collabs, with 1980s pop art by Keith Haring splashed on quirky T-shirts from Stradivarius’ (Zara’s kid sister label).And famous psychedelic illustrator Peter Max is taking Wrangler jeans and separates for a 70s spin.

😍😍👏 #Madonna .

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Scandi cool

Your wardrobe has doubtless already been infiltrated with new-to-the-UK Scandi labels like Weekday and Arket but the Scandi takeover is far from finished. Our dream closet is crammed with fuzzy knitwear, sultry skirts and wrap dresses from Ganni.

French insouciance

😎 🔜 @iena_adore_rouje

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Want a little piece of that rumpled, sultry thing that French girls do so well? Stop in at Rouje. Founder Jeanne Damas is the girl we all want to be and the originator of that nonchalantly sexy wrap dress that was all over your Instagram feed last summer.

Or take a virtual shopping trip at breathtakingly chic lifestyle brand Sezane  (perfectly tousled bed hair not included).


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