Collaborations aren’t a nouveau concept, but they can definitely be big and very, very clever. Here are some of the craziest, kookiest, and coolest collabs to date.
Balenciaga x Crocs
None of us like Crocs, right. They just ain’t cute. Originally developed as a boating shoe, they’ve been the butt of jokes since they hobbled out onto the scene in 2002. But, when fashion powerhouse Balenciaga featured Crocs in the SS18 show (GASP), we took a second glance (once we’d picked up ourselves off the floor). What the hell was going on?
— Balenciaga (@BALENCIAGA) October 1, 2017
The Balenciaga Croc had an added platform (10cm of foam to be exact) and a sprinkling of rubber embellishments. The clunky neon Croc, priced at £600, sold out in record time. If anyone was going to shake this shoe up and make us all want it, it was going to be Demna Gvasalia.
Gosha Rubchinskiy x Burberry
At the start of the year, Russian designer Gosha Rubchinsky joined forces with Burberry to bring a tough street edge to the timeless British label.
The SS18 collection saw a casual spin on Burberry’s traditional pieces. Celebrated by Instagram influencers and bloggers alike, WHO?? the collab featured fisherman waistcoats, oversized hats, button-down shirts, and driving jackets in that classic Burberry check.
Heidi Klum x Lidl
A ‘budget’ supermarket working with a huuuuuuge supermodel – who would have thunk it?
Now in its third season, the latest collection ‘Esmara’ is a capsule festival wardrobe. Channeling an ‘I just-came-back-from-Coachella’ vibe, everything is under £15. Style them well and no one will ever know you didn’t pick up that kaftan from a far-flung boho market.
Charlotte de Carle, Harriet Rose, and Zara Williams supported Heidi when she officially launched ‘Esmara’ back in December. The styles are set to hit the aisles this month.
Dolce and Gabbana x Smeg
No, I don’t have my own house at the moment. No, I don’t have a spare £400 for a Smeg x Dolce Gabbana citrus fruit juicer. But will that stop me pining after it? No.
Fashion and kitchenware should come together more often. Smeg creates some of the most stylish kitchen accessories out there, and when you throw in an iconic Dolce and Gabbana print and a squeeze of Sicilian sunshine, you get a collection that oozes F-U-N and sophistication. It’s so pretty, get your money’s worth and wear it on your head?
Solange x IKEA
IKEA can be hell on earth but it’s our go-to for home basics, natty little storage solutions, and things we didn’t even know we needed – MILF lamp, multi-coloured tea-towel holder, meatballs. I mean, it does its job well but it’s not all glama, is it?
That’s why we were quite surprised to hear that the sprinkled in stardust Solange and her ‘multidisciplinary cultural hub’, Saint Heron, would be collaborating with the big blue and yellow box.
Saint Heron is excited to announce an upcoming creative collaboration with @IKEAtoday, exploring architectural and design objects with multifunctional use. Stay tuned for more information! #saintheron pic.twitter.com/hNsWUPk28c
— SAINT HERON (@SaintHeron) June 7, 2018
‘Saint Heron is excited to announce an upcoming creative collaboration with @IKEAtoday, exploring architectural and design objects with multifunctional use. Stay tuned for more information! #saintheron’.
What will it look like? Just imagine having something in your home that Solange, Bey, and Jay-Z might just have in theirs…What a time to be alive.
Off White x Rimowa
Coming soon, June 2018
Alexandre Arnault of Rimowa and Virgil Abloh of Off White are combining the 120-year-old luggage brand Rimowa with a ‘modern-day touch’. Results? A completely see-through suitcase, reportedly costing €850 (£743.99).
‘It’s like 3.0 of personalisation. It’s not just putting your initials on it but allowing another layer to come into play,’ Abloh told Business of Fashion. How do you feel about having your smalls on show?
Boohoo x Paris Hilton
Coming Soon, June 2018
Paris Hilton and Boohoo.com are releasing a 70-piece collection launching on 20th June.
The pink princess, Paris Hilton, and Boohoo working together might be an obvious collaboration, but our current obsession with nostalgia and the noughties means we’re pretty psyched about it. Fashion is fun and what’s more fun than a floor-length leopard gown with an outrageous leg split?
Also expect a tonne of pink, bling, high shine, and a totally 2002-sentiment. In the words of Paris: That’s hot.