London’s new crop of concept stores, prepare to be dazzled

Still ordering your must-haves online? That’s so 2017.  From lush lifestyle meccas and pop-ups to the ultimate multi-tasking beauty salon, meet the 5 stores making us an offer we can’t refuse.  

Alex Eagle 

Alex Eagle has the best eyeballs in the business; her eponymous shop is curated with the design world’s most buzzed-about craftsmen, illustrators and designers. Drop into her considered, artfully arranged space on Lexington Street and you’ll feel like you’ve walked into the most insanely chic dinner party of your life. From Luke Edward Hall’s dashed-off Bloomsbury-style ceramics to Tanya Ling’s fashion illustrations to Isa Arfen’s billowing dresses… Eagle has gathered their sophisticated pieces under one roof, along with some new, under-the-radar brands that you can pretend you discovered yourself. Even if your budget can’t stretch to an original Jean Prouve daybed, your shopping itch will feel *almost* sated by snapping up an Austin Austin shampoo, which looks even better than it smells (note: it smells divine). 

Petersham Nurseries 

We thought gardening was a hobby that we might pick up in, oh, about fifty years, until we visited the Petersham Nurseries outpost in Covent Garden. Waft around this achingly beautiful space, stroke a Ficus or two, admire the artfully chipped plant pots and within minutes, you too will find yourself riding the fast train to Green Fingersville. You’ll find all you need here to *almost* transform your rented Mile End flat into a country home in the Cotswolds – or else just loiter for hours at the shop’s deli, cafe or ultra-sophisticated restaurant. 


Visiting this pink emporium on Marylebone Lane is like stepping right into the middle of a bubblegum bubble. As for the product inside, owner Belma Gaudio is selling a perfectly sourced and curated edit with beach travel in mind. Expect colourful kaftans, kooky sunglasses, raffia pouches bedecked with pompoms, giant seashell jewellery, embellished hair accessories… Gaudio puts the sun back into shopping. And the best bit? She’ll be swapping the decor and the merchandise according to different themes and destinations throughout the year; here’s hoping there’s an apres-ski pop-up in development right now. Stay tuned. 


Those three hours at the hairdressers, when your barnet is folded into a gravity-defying arc of foil wrappers can feel like a peculiar kind of limbo. But now that Hershesons have opened a cutting-edge flagship beauty salon in Fitzrovia, you’ll never spend those haircare hours thumbing through a four-month old issue of Heat again. Instead, you’ll be quadruple-booking yourself for some Suman Brows, Sunday Riley skin, nails by Dryby and a half-leg wax for good measure. Oh – and the space also hosts an outpost of trendy lifestyle cafe Sans Pere. Now that’s how to win at self-care. 

The Shop at Bluebird 

We’ve heard this soaring, three-storey Floral Street shop described as a fashion and lifestyle playground. And if we were less preoccupied with fitting in with its well-heeled clientele, we’d be clambering all over Eyeconomy’s dazzling wall display of the season’s coolest sunglasses, skipping gaily to the Rixo dresses and swinging from the rails filled with fashion heavy-hitters like Alexander Wang and Comme des Garcons until Security asked us to leave. Instead, we’ll just browse their selection of niche, independent beauty labels, books and music, get the perfect Blink eyebrow and snap up a print from the Fashion Illustration Gallery. 



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