Nearly 80% of women who buy beauty products are influenced by social media

Walked into any lamp posts lately? Tripped over a dog? We’re all spending a hell of a lot of time completely immersed in our phones. 

There are 42-million people using social media in the UK, up 6-million from last year. There’s no stopping us, we’re social media obsessives, we inhabit a crazy world of over-filtered selfies (self-obsessed, much?) we over-share, we over-scroll.

Walked into any lamp posts lately? Tripped over a dog? We’re all spending a hell of a lot of time completely immersed in our phones.

Back in May, Instagram’s CEO Kevin Systrom tweeted about the new usage tracking feature Instagram would be introducing this year that’ll allow us all to see just how much time we’re whiling away on our favourite social channel.


Like the Monzo for our scrolling, surely this nifty little tracker will just confirm what we already know – the majority of us are social-media-mad spending too much time in “blackholes“, drooling over someone’s ocean-side crustaceans/six-pack/Shrimps bag/social life and  buying a load of stuff we don’t really need, thanks to the click-to-buy functionality.

A whopping 74.87% of us (of 1000 millennial ladies questioned) ‘fessed up to buying most of our beauty products directly from our social feed.

We are spending an upwards of 32-minutes every day on Instagram after all and who wouldn’t want to look like a ‘face tuned’ Hailey Baldwin..? all too easy to persuade humans. Shopping and over-spending has literally never been easier.

“We become our culture in a profound way,” says writer, Will Storr, “what you see everyday becomes very much a part of who you are and it goes further than the books you read. What we have to remember is the idea of perfection is a cultural construct and it isn’t real.”

All of this may be one of the reasons copies of How to Break Up With Your Phone, by Catherine Price are selling as fast as Glossier’s Boy Brow.

If your phone is always in your hand and your hallway is full to the brim with freshly delivered boxes of beauty paraphernalia, Price may be able to guide you through a much-needed digital detox. From mind-messing, attention destroying, dope-ing, duping, and selling you loads of shit you really don’t need.

Writer Will Storr also broaches the issues in his latest book, Selfie: How we became so self-obsessed and what it’s doing to us

“We are living in an age of heightened individualism. Success is a personal responsibility. Our culture tells us that to succeed is to be slim, rich, happy, extroverted, popular – flawless. The pressure to conform to this ideal has changed who we are. We have become self-obsessed. And our expectation of perfection comes at a cost.”

Storr takes us on a journey across continents and centuries, flagging unexpected connections between history, psychology, economics and neuroscience to makes sense of who we have become and how to manage it. A meaty conversation starter over seitan fried chicken and a welcome distraction to mindless scrolling/spending…Oooooo is that Winnie Harlow wearing Charlotte Tilbury’s Hollywood Primer? I’ll have that.


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